Not so long ago, purchasing television advertising was not only effective, but also prestigious.
However, in recent years, the revenue from television commercials has gone into a freefall. Marketing budgets are focussing more and more on the internet, and YouTube is a platform of choice when it comes to investing your advertising dollars. Much more flexible and less expensive, YouTube fits your budget and gives you the opportunity to target your audience.
YouTube video advertising is priced on a cost-per-view basis. You only pay when people have watched at least 30 seconds of your advertisement. If a listener skips your ad after 10 seconds, you’ll be notified, but not charged. Another advantage: since you pay by the view, you can create a campaign on a budget ranging from as little as $2,000 to as much as $1,000,000 per month! This is an incredible advantage in comparison to television and radio advertising campaigns.
With television advertising, the only targeting options are to schedule your commercials during programming with a viewer demographic that most closely matches that of your target audience and to choose the time of day when the commercials will be aired.
With YouTube advertising, you can target different categories of videos and audiences with specific interests, in addition to choosing a defined territory with demographics that are specific to the clientele you want to attract. For example, if you have a renovation company located in Blainville, your YouTube advertising could be displayed on videos related to renovations and construction projects, for a male audience between the ages of 30 and 50, living in the Laurentians.