An active audience
After Google, Facebook is the most visited internet portal in the world.
In June of 2016, the social network had more than 1.13 billion active users each day and 1.03 billion active users on mobile devices.
Accessible from a computer, tablet or cellphone, Facebook is unquestionably the ideal platform for joining an active community that’s ready to interact with your company.
Advertising is increasingly present on the social network and its effectiveness, when well-executed, is unequivocal.
A custom solution
Facebook advertising allows you to achieve several objectives.
Would you like to enlarge your community? You can by encouraging users to Like your page.
Would you like to increase traffic to your website or landing page? That’s also an option!
If you post information for your community, you should be aware that you can increase its reach by targeting users who aren’t a direct part of that community.
Target your audience
One of the advantages of Facebook advertising is the possibility of setting certain criteria to target specific groups of internet users.
Age, gender, location and interests are just a few of the available criteria for defining your ideal audience.
Are your ads directed, for example, to men between the ages of 24 and 35 who are interested in technology and live near your business? Facebook is the ideal platform for defining this group to which your advertising is most relevant.