How remarketing works
Do you ever feel like you’re being followed as you browse the internet? That’s because you are! Remarketing is formidable weapon for your company, enabling you to track those who visit your website.
A high percentage of your website visitors won’t take any action on their first visit. A visitor might stop by once, then look for additional information elsewhere, browse a competitor website, etc. Remarketing gives you the opportunity to target your website visitors again while they’re on Facebook. It’s an ingenious way to remain present and increase top-of-mind awareness with internet users, giving them the chance to return to your website when they’re ready to make a decision.